Work Case Studies

Head of Design & Operations

At SEI, I established a new operational structure for a 150+ person global marketing organization across six locations to streamline workflows and increase efficiency. I led the creation of new career paths and job descriptions (utilizing AI) setting a model for company-wide organizational change. View case study >

UX Manager

I led the redesign of Vanguard’s Retail website using data-driven insights and a human-centric design approach to transform the user experience. Streamlined navigation and optimized customer journeys significantly improved engagement and conversion rates. View case study >

Design Thinking Strategist

I piloted a variety of UX research methods and applied design thinking principles to lead Vanguard’s shift toward a digital-first strategy. By integrating customer experience insights across digital platforms, we transformed how Vanguard connects with users, ensuring that the customer’s voice was at the center of all design decisions. View case study >

Brand Strategist

Moving away from stock photography and the CEO selecting photos (true story!), I was tasked to establish a new image strategy and guidelines for Vanguard. Based on “defining moments” in the lives of everyday people, our new photos were authentic and spontaneous and redefined the Vanguard brand. View case study >