SEI Video Studio Hard Set Design

Partnering with SEI’s Head of Multimedia, Marketing Creative, Communications, and Facilities teams, I designed a set that embodies SEI’s architectural identity. Elements of shape and color, drawn from SEI’s new brand system, create a direct connection to the business units, fostering a cohesive and unified visual identity.

Inspiration

Bold colors and simple forms resonate the simplicity of the brand elements.

Sketch Studies

Drawing inspiration from SEI’s campus and the West Collection, I developed concepts that integrate architectural elements and curated artwork to create a visually compelling and brand-aligned space.

Refined Design Concept

With collaboration from the Head of Communications, Multimedia, and Creative teams, the sketches evolved into polished concepts, seamlessly blending SEI’s brand identity with innovative design elements. From this sketch, the fabricators developed detailed drawings, material and furniture selection.